Despite the humor of the Whopper Virgins preview, the resulting mini-documentary is actually very different in tone.
It’s a really interesting piece of content that highlights the nuances and differences between cultures and explores the curious reactions people have to unfamiliar entities; in this case the hamburger.
We take for granted that the way to consume a Big Mac is to pick up the burger with both hands and take a bite, so it’s fascinating to see how those unfamiliar with these prevailing customs choose to take that crucial first bite.
I don’t think any of the critics could argue that this isn’t done in good taste. That said, having previously lauded the CPB strategy as being well targeted and strategically sound, I am left feeling that this is poorer for its lack of humor. Despite finding it engaging, it feels very off brand to me…A million miles away from Whopper Freakout.