Whopper Virgins: Why so serious?

Whopper Virgin

Whopper Virgin

Despite the humor of the Whopper Virgins preview, the resulting mini-documentary is actually very different in tone.

It’s a really interesting piece of content that highlights the nuances and differences between cultures and explores the curious reactions people have to unfamiliar entities; in this case the hamburger.

We take for granted that the way to consume a Big Mac is to pick up the burger with both hands and take a bite, so it’s fascinating to see how those unfamiliar with these prevailing customs choose to take that crucial first bite.

I don’t think any of the critics could argue that this isn’t done in good taste. That said, having previously lauded the CPB strategy as being well targeted and strategically sound, I am left feeling that this is poorer for its lack of humor. Despite finding it engaging, it feels very off brand to me…A million miles away from Whopper Freakout.

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One response to “Whopper Virgins: Why so serious?

  1. This is just wrong wrong wrong in SO many ways. I tried to contact BK but can’t find a site into them – just more examples of the disgusting ads with no place to comment. Does anyone have a way in?

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