Whopper Virgins, the new campaign for BK by the brilliant Crispin Porter Bogusky, takes Big Macs and Whoppers to remote villages around the world, in order to perform the ‘world’s purest taste test.’
This bares all the hallmarks of a successful campaign: The ensuing results are surely destined to become successful virals, and as Amelia points out, this feels strategically on the money in terms of appealing to the target audience.
What has surprised me, however, is the backlash, not only from the press, but more surprisingly, some of my friends.
A friend wrote “I don’t dig exploitation Dylan” in response to an email I sent her with details of the campaign.
And this has to be read to be believed:
“It’s outrageous,” Sharon Akabas of the Institute of Human Nutrition at Columbia University, told the New York Daily News. “What’s next? Are we going to start taking guns out to some of these remote places and ask them which one they like better?”
Has the world lost its sense of humor/ability to construct a rational argument, or am I just a terrible human being?