Last night I swung by the ITP Spring show at NYU. Nearly every designer and artist exhibiting had a messy pile of business cards sitting next to their creation, which they enthusiastically encouraged passers by to take, presumably in the hope that someone would see enough potential in their digital creation to make them an offer they couldn’t refuse.
Given how creative these individuals clearly are, I was shocked and disappointed that their business cards lacked anything that reflected this talent. Business cards are just one more means for communicating something about ourselves; one extra medium where we can express our personal brand. Surely, to ignore this, is to miss an opportunity.
This business card made me smile. Imagine being handed 30 cards in a night and finding this amongst the pile the next morning. Who you gonna call…No, not Ghost Busters. Rachel Howard (whoever she might be).
That said, using a gmail account on a business card is somewhat ghetto me thinks. Now I’m just being pernickety.
I shall leave you with one of my favorite movie scenes of all time…