On Monday I fell in love; or to be more precise, I fell back in love. The old adage that absence makes the heart grow fonder doesn’t seem to necessarily hold. Despite being proud to be a born and bred Londoner, after four months living in New York, I think I genuinely started falling out of love with the place I still call home.
Monday was a reawakening for me; a rebirth if you will. After running around Hampstead, Covent Garden, Camden Town, Old Street, Shoreditch, Hoxton and Bethnal Green (yes I was exhausted) I realized that there was something about the incongruity of London’s many epicenters and their sprawling inconsistencies that is truly beautiful. London may be a mongrel of a city, but it’s precisely the tangle of higgledy piggledy streets and the juxtapositions that greet us at every turn that makes it so special.
London wasn’t the only thing I fell back in love with this Christmas. Having almost forgotten that they still existed, my childhood passion for Sun Maid Raisins was rekindled when I stumbled accross them in my local cornershop.
This got me thinking…Do we all have latent brand loyalties that have got lost within the excesses of uber-consumerism? Is rekindling consumer affinity with a brand that was once loved really as simple as ensuring that it is top of mind?
Have you ever fallen back in love with a brand that you once turned your back on? What made you come back for more?