Remember to celebrate the content as well as the medium

liberia-blackboard-blogger

We seem to laud and lambast emerging technologies in equal measure, lavishing attention on the vehicle or channel by which content is delivered with a zeal and fanaticism that used to be reserved exclusively for the content itself.

Be it an electronic reader, a blog aggregator, or the digital manifestation of a newspaper, we have a seemingly insatiable thirst for newer, faster and shinier.

There is nothing wrong with demanding improvement and evolution. Sometimes I worry, however, that in focusing our conversation, and often reverence, on the means by which content is delivered, we forget that it is the content itself that is sacred, not the medium.

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